Chris King

Fiercely independent, and incorruptible by passing trends or fads, careful consideration drives King's actions. King practices patience with new product and process introductions, and recognizes that their efforts are just a few points in a universal continuum.

Underpinned by quality craftsmanship and premium material selection, uncompromising fit and finish standards support King's lasting brand appreciation. There is beauty in creative and elegant solutions.

Our journey began with a passion for bicycling. We admire the adventurous spirit of the world’s cyclists and remain inspired to join them. We embrace the competitive nature of the sport of cycling across all disciplines and abilities. We hold the achievements of anonymous personal effort with equal value as victory at the international level. We celebrate the bicycle daily.