Creating a superior wheel is no easy job. The wheel is arguably the most complicated part of the bicycle. Each individual component - hub, rim, spoke - must already be to the highest standard. From there, the engineering of the complete wheel can begin.

Cole's goal is to achieve a balance of strength and weight, and to do it better than anything else available. The right materials and components are essential for a Cole wheel to provide durability under this high tension. These components are assembled to build a Cole wheel by hand, one at a time. Cole Wheels feature proprietary and patented technology, the result of years of development and testing. Now raced in the UCI ProTour, Cole offers some of the highest technology available in a bicycle wheel.

Cycling is a blend of Passion, Emotion, and Technology, from climbing the highest alpine routes, to carving singletrack, to the daily commute. At Cole, this is what we are about. The wheel is the heart and soul of the bicycle, and since 2001 Cole has been dedicated to creating the finest hand-built wheels available. Developed, tested, and used by passionate cyclists in the most demanding conditions to bring you pure cycling emotion and performance.